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Apostrophe Puzzles

Puzzles That Spark Joy

Black-owned

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Puzzles That Spark Joy

Apostrophe Puzzles

Mandi Masden

Founder & Owner

A brand creating fun and engaging puzzles for all ages.


Puzzles have come a long way from kittens and windmills, but the industry remains painfully lacking in diversity. Even new companies with beautiful, modern images have very few puzzles that feature people of color - either as artists or subjects. The art world has a similar issue with representation. Recent studies have found that over 85% of the work featured in major US museums belong to white artists, and that over 80% of American artists represented by top New York galleries are also white. When institutions struggle or fail to support artists of color, it severely impacts how they are able to cultivate capital and generate value. This then trickles down to us as consumers, continually influencing which artists we know and whose work matters.

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