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Denim Tears

each Denim Tears collection tells a story

Black-owned

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each Denim Tears collection tells a story

Denim Tears

Tremaine Emory

Founder & Owner

Denim is made from cotton. America is made from cotton. The black experience started with picking cotton. So, denim tears. Metaphorically if you look at a pair of jeans or any garment that's cotton, it traces all the way back to that.


Showcased through defining collaborations with the likes of Ugg, Stüssy, Champion, Converse, ASICS, and Dior, Denim Tears is a portfolio of Emory’s African American vision. Denim Tears’ approach to heritage and design has earned its place in The Met Costume Institute in New York’s permanent collection.

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