Founded in 2016, Enda is the world’s first Kenyan running shoe. Its name is drawn from the Kiswahili word for “Go!”, capturing the spirit of movement, purpose, and excellence.

More than performance footwear, Enda blends cutting-edge design with authentic storytelling, creating a brand that champions sport, culture, and social impact. With its foundation in Kenya and vision set globally, Enda is running forward, expanding across the Americas, Europe, and Africa.