Fear of God is made by Jerry Lorenzo Manuel, son of former Major League Baseball manager Jerry Manuel. 

The brand is called Fear of God because Christianity was a big part of Lorenzo’s upbringing, and his faith continues to be one of his biggest inspirations today. The brand is a physical representation of many of Lorenzo’s interests, from baseball to his favorite bands, such as Metallica, and God also ranks highly in his list of priorities. Perhaps ironically, Lorenzo recognizes that the name ‘Fear of God’ references both the strength of his faith today, and also his grappling with it growing up. Whatever the true meaning of the name, Lorenzo is always quick to shift any accolades or spotlight away from himself, instead thanking and crediting God for his successes.