The Negash brand was created by Rocklin from Detroit, MI in 2007 with the idea of wanting to wear a brand that represented something of African Royalty while giving the person wearing the clothing a feeling of Enlightenment and Royalty as being a state of mind and how you treat others in society.

The mens fashion sneakers using natural wearable rubber sole, and the negash brand special texture of the sole which strengthen the shoes non-slip performance, provides excellent grip.