The W.E. Lusain brand is a return to those roots. Each garment is designed and hand-sewn in Birmingham, Alabama, using premium chenille patches and vintage textures that evoke pride and nostalgia. While our business model does not include a storefront, every piece is made to order and ships within 10 days — timeless style, delivered with modern care.

Specializing in vintage-style collegiate knits and culturally inspired apparel, W.E. Lusain honors HBCU culture, sports legends, and faith. These aren’t just sweaters. They’re heirlooms in the making. Worn with pride. Built to last. Made to tell a story.